Blog Post

Sheena • Feb 04, 2023

An immersive, multi-dimensional art experience

Totally mind-blowing!
The U.K's first permanent large scale immersive digital art experience, within a 30,000 sq foot venue in Marble Arch, London.
You are in every painting & can interact with the art thanks to the immersive technology.
Accompanied by music appropriate for each art-work you will feel totally absorbed in each & every one of them. Seamless transitions from one to the other, take a seat & watch the magic unfold. Best Place to sit on the floor so you absorb all aspects of the artwork!

This experience is for everyone whether you love art or not. Suitable for all ages. You can move art! Be inspired!

Fun Facts

  • 4 unique galleries
  • 30,000 sq foot venue
  • 40 Masterpieces
  • 479 million pixels
  • 1 million lumens of light
  • 158 surround sound speakers

‘BEYOND REALITY’
A combination of wrap around projection coupled with mirrored surfaces takes you on a mind-bending journey beyond the boundaries of reality. Surreal and dreamlike, the artworks include The Garden of Earthly Delights by Hieronymus Bosch and The Tree of Life by Gustav Klimt, my favourite!

‘COLOUR IN MOTION’
Here, advanced motion tracking technology allows guests to use their own gestures and movements to paint, offering a rare opportunity to influence and interact with artistic masterpieces. The artworks include The Waterlily Pond: Green Harmony by Claude Monet. You can become the artist in this gallery and paint on the digital canvas by movement- throw, kick, push onto the walls to see the artwork emerge.

‘THE ART OF ABSTRACTION’: Wind through a maze of colour, shape and form to discover the
pioneers of abstract art. Here the artworks include Yellow, Red, Blue by Wassily Kandinsky.
Through this non-traditional form of art these artists expressed thoughts, experiences, feelings & realities without relating to our visual world. I found these very therapeutic!

‘THE WORLD AROUND US’
Using spectacular 6-sided projection, visitors are surrounded in
some of the world’s most recognizable art. Here, you’ll see landscapes as you have never seen
them before. Be swept away by 360-degree cityscapes and seascapes that completely envelop
you in the beauty of our world. The artworks include Piazza Di San Marco by Canaletto and artworks from Rembrandt.

There is a cafe and an amazing gift shop where you can buy all sorts of themed gifts from your favourite artworks... Monet gift wraps, Van Gogh book marks, Mugs, diaries & lots more.

Do pay a visit & let me know which was your favourite gallery!!

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